Types of Communication
Communication Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behavior. In communication process, a sender(encoder)...
View ArticleBusiness Communication and its Types
Communication “Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be...
View ArticleComponents of Communication
We know that communication is a process of transmitting and receiving messages (verbal and non-verbal). Communication is a dialogue not a monologue. So, a communication is said to be effective only if...
View ArticleBarriers to Effective Communication
Communication Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions. Communication is an important part of our world today. The ability to...
View ArticleBenefits of Effective Communication in your Career
Communicating effectively is a valuable asset for many activities in your personal life. Talking about your career, your way of written and oral communication is the base of your job type, promotion...
View ArticleThe Seven C’s of Effective Business Communication
The message is said to be effective when the receiver understands the same meaning that the sender was intended to convey. For any communication in business, in order to be effective, it must have...
View ArticleWhat is Marketing? and Basic Marketing Concepts
What is Marketing? (Marketing Definition) There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the...
View ArticleMarket Segmentation | Bases for Market Segmentation
Market Segmentation Market segmentation can be defined as the process of dividing a market into different homogeneous groups of consumers. Market consists of buyers and buyers vary from each other in...
View ArticleMarketing Mix | 4 P’s of Marketing
Marketers use different tools in order to get the desired response from the customers or best satisfy their needs. These tools are known as The Marketing Mix. Marketing Mix is probably the most famous...
View ArticleProduct Life Cycle (PLC)
Product Life Cycle (PLC) A new product passes through set of stages known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to...
View ArticlePorter’s Five Forces Model
Porter’s five forces model helps in accessing where the power lies in a business situation. Porter’s Model is actually a business strategy tool that helps in analyzing the attractiveness in an industry...
View Article
